Recently, doctors on TikTok have proven that social media can be have TikTok is very different than other types of social media, and doctors have been among the first group to notice this.
Doctors have quickly taken advantage of TikTok for their medical practices.
What makes the app special, is that just about anyone from anywhere can get a video with millions of views, if the app deems it worthy. Thankfully, it’s not all that difficult to meet that criterion.
1.) Doctors on TikTok Understand Viral Marketing
Doctors on TikTok have been groww their medical practices is through the power of completely spontaneous, incredibly viral marketing.
Unlike other social media, like YouTube or Instagram, getting a viral TikTok is not difficult for a medical practice – it just takes a little bit of ingenuity.
Most successful doctors on the platform have taken a very similar approach:
“Content First, Physician Second”.
Successful TikTok medical practices have built their following around creating simple, easy-to-digest content that either humors or informs their audience – making it absolute gold for the algorithm.
It’s important to start by understanding how the average TikTok user thinks.
The overwhelming majority of people on the app do not care about one’s medical practice, medical insights, or career unless they actually see an initial piece of content they like.
Why would a stranger owe you any loyalty without smiling, laughing, or simply being entertained by their initial encounter with your brand?
That’s where virality comes in.
Doctors have made use of trending TikTok sounds, video formats, and challenges to help bring their medical knowledge to a broader audience.
Oftentimes these videos take themselves a little less seriously – but trust us, it’s for the better.
Being humble, relatable, and approachable is part of the groundwork for long-lasting doctor-patient relationships.
Doctors like William Graves have made quick use of this knowledge, sometimes allotting hundreds of thousands or even millions of followers from their lighthearted, simple content.
2.) TikTok Doctors Turn Medical Practices Into Brands
Another way doctors on TikTok are rapidly expanding their medical practices with the platform is through skillful branding.
As fantastic as TikTok is, it does have its limits.
That’s why the end goal should always be to convert your TikTok traffic to another platform: this can be a podcast, website, YouTube channel, or anything else.
The most successful TikTok medical practices maintain an omnichannel presence, repeatedly reaching their audience on multiple platforms per day.
A great example of this is Brain Boxer Wachler, who has grown on an absolutely ridiculous amount of social media platforms, thanks for his TikTok strategy.
3.) TikTok’s Demographics Are Perfect for Doctors
With the app being mainly comprised of younger teens and adults, this has allowed doctors on TikTok to create content targeting these younger demographics.
One of these doctors is @DoctorMike, a general physician that speaks to his audience about a variety of different subjects. One of his most popular videos being a video about famed YouTuber Mr. Beast and his “buried alive” challenge.
In this video, Doctor Mike goes over the potential health risks and obstacles that may come with attempting a challenge like this.
This is an excellent marketing model – since medical experts are able to give their professional advice on just about any event, situation, or issue.
It doesn’t stop here, the doctor also frequently makes high-quality sit-down videos where he reads a piece of circulating news and gives his thoughts on the matter.
One example of this would be the time he went viral for explaining the potential health benefits of gaming, obviously targeting a younger demographic.
This younger demographic really is what makes TikTok so special. There are many doctors that offer services specifically geared towards young adults – like plastic surgery for those between the ages of 20 and 30, or dentistry for teenagers.
4.) TikTok Doctors Are Using the Duet/Stitch Features to Blow Up
One of the easiest and most simple ways to gain notoriety on TikTok is by “stitching” or “duetting” a popular video and adding on in some form or fashion.
This is exactly what popular TikTok creator and Doctor Brian Boxer Wachler does, where he duets viral videos about health and gives a yes or no approval rating on the validity of the content.
This has led many to see him as somewhat of an authority figure in the community, giving his opinion a certain “weight” when it comes to medical advice on TikTok.
TikTok dentist otherwise known as the “Bentist” by his over 9.1 million followers has gained massive popularity by stitching already viral videos and giving his point of view as a specialist in the field.
The doctor has built an impressive social funnel with his TikTok, leading to a successful video game streaming career.
His “stitches” are jam-packed with quick little jokes and hilarious facial expressions, leading to his persona coming off as an extremely charismatic and genuine guy.
If you are unsure as to how to start creating content as a doctor on TikTok, this route may be the best for you. It is relatively easy to find already popular videos and “duet” them with a medical factoid or insight.
5.) Doctors Are Giving Specialized Medical Advice To Their TikTok Audience
Among the ways to grow on TikTok as a doctor is the group of doctors using their specialization as a way to narrow down their audience and build a community of followers truly interested in their practice.
There is no better example of this than TikTok veterinarian Matt McGlasson, who has amassed around 300 thousand followers creating content surrounding his job as a veterinarian.
Here he posts videos of the cats and various other animals he treats. He also uses trending sounds and tags to add that “viral” element to the videos.
Recently, he used popular artist Oliva Rodrigo’s new single “good 4 u” to showcase the health effects of not clipping your cat’s nails. The video went viral and received over 1.2 million views.
Should I Use TikTok for My Medical Practice?
TikTok, as well as other social media, is an incredibly important way to grow your brand as a medical professional.
Being that TikTok is a rather new social media platform, the possibilities are still relatively untapped, and still has plenty of market share to go around.
While it’s not a one-size-fits-all, TikTok is definitely a viable option for doctors in the vast majority of fields.
However, it is important to understand the intricacies of growing your online presence as a healthcare professional.
Optimizing your website for the search engine, perfecting your email marketing flows, and other tasks are also paramount for your medical practice.
If you’d like to speak with us about growing your medical practice and learn more about our services, send us a message!