What Is Google My Business?
Google My Business is a free and easy-to-use tool for businesses and organizations to boost their online presence on the Google search engine, including both Google Search and Google Maps.
A Brief Introduction To Google My Business:
Google My Business is used by many local businesses and entrepreneurs to maximize their online presence. It profits both the consumer and the organization as it assists customers with discovering your business and allows interaction between the organization and the customer. And what makes it even better is the fact that it is really simple to get started. Let us explain, to get started and create your first listing all you have to do is verify your business and add all the necessary business information on your newly made Google My Business listing. Once the listing has been made, consumers can find your business and you can tell them your story. Well in this beginner’s guide we will explain all the basic information you need to know about Google My Business.
How Google My Business Works?
As we have already discussed Google My Business boosts interaction between the consumer and the entrepreneur, now let us talk about how it really works.
When a user searches for a business or place near their location, for example, they search “doctors in florida” they will find local results across the entire search engine, especially in Google Maps and Google Search and you will find various doctors based in Florida. Google My Business can be used from both your mobile devices and web.
Thus, Google My Business helps all sorts of local businesses especially those who show up in the search engine since local results are based mainly on relevance, proximity, and prominence. A mixture of these factors helps Google find the best results for your search.
How To Set Up Google My Business?
Let us start this article with the most important topic that you need to know about and that is how to set up your Google My Business listing.
Step 1: First you need to sign in with a Google account create a new one if do not have one already. Once you’ve successfully signed in go to www.google.com/business
Step 2: Type in your business name in the search box and hit enter. Once that’s done you need to select the appropriate category for your business.
Step 3: Add your location and address in the search box and fill in all the respective address fields. You can also mark a position for the location on the map. If your business does not have a location customers can visit but offers a service or delivery, you can list your service area.
Step 4: Now you can enter your business phone number, business website, or your social media page so new customers can reach you out easily.
Step 5: If everything looks good to you, you can finish. After that, you will be asked to verify your business.
For the verification process, Postcard by Mail is the default verification option but if your business is eligible for other options, such as verification by phone or email, you can choose either one of them as well. Fill in all the required information and make sure to double-check that you have entered everything correctly, then just submit the form and you are good to know.
Please note that once your business has been successfully verified on Google My Business, it may take a few weeks for your business listing to appear on Google.
Drastically Boost Your Business’s Local Search Visibility:
Setting up your Google My Business listing is a really easy task and a very effective way of boosting your business’s popularity thus making it more likely to show up to be found online. As time goes on Google also improves their search queries and makes them more specific geographically and developed to consider user intent thus making the platform more user-friendly and efficient.
Now when people find your business through your Google My Business listing, they will subsequently learn more about your business, such as getting your contact details, website, and business address directions.
For that to happen you must make sure to set accurate business details especially the more critical ones like business address and phone number so that it is easier for people to physically contact you. If you have entered wrong details or your business is not easy to find then people will go somewhere which can create problems.
You must take your time to write a brief yet optimized description to add to your listing and try to make it as specific as you can so it would be way easier and more relevant to a user who is searching locally.
The description is very crucial as it is the first impression you are giving to your customers try to be precise yet make sure it is SEO optimized. We recommend writing about your business basically does in a very precise manner. Try to write the most relevant information in the first couple of sentences and add 2-3 focus keywords related to the description of your business. Please Note: Your Google My Business description can be at a maximum of 750 characters.
In this online era where competition is high and business evolves regularly; you need to make sure your own business is taking advantage of the way people are searching online and try your best to attract as many people as you can.
Is Google My Business Worth It?
Google My Business is used by many local businesses and entrepreneurs to maximize their online presence.