How to Use Search Engine Optimization in 2021 (Use SEO to Grow Your Website)
Have you ever seen a website that has quality content but still does not rank at the first page of Google for a particular search term? Or have you ever seen a blog that is easy to read, uses good vocabulary and correct grammar but still is nowhere to be seen in the search results?
Well the answer to that is very simple. It lacks Search Engine Optimization (SEO).
Optimizing your content for the search engine is one of the most important ways to improve your ranking on Google this year, and is something you should absolutely invest your time into learning.
What is Search Engine Optimization?
Search Engine Optimization (or simply called SEO) is an approach to enhancing both quality and quantity of a website’s traffic from a search engine (i.e Google, Yahoo, Bing, etc)
It is the most important factor when designing a website or producing content for it because without SEO, it would not get ranked in search engines and people would not get to view it. This is because Google has an algorithm that uses a variety of factors to determine whether or not your content is worthy of being ranked.
Every social media or website has an algorithm, and the way to utilize it best is to get ranked inside of that algorithm. For example, ranking high in the TikTok algorithm will get a lot of eyes on your short videos, whereas ranking high on the Google algorithm will get a lot of eyes on your blog post.
Many people neglect SEO, whilst making their website, which makes them suffer such as getting less views, and not getting user engagements (comments and feedback).
When establishing a website, user engagements are all that matters right? So if you are not getting it, what do you do? Don’t worry – we got you. Our super dedicated and talented team of experienced workers will make your website SEO friendly.
So, let’s have a look at what SEO services we provide:
1.) On-Page Search Engine Optimization:
This includes the following features:
Use of Images and other Media where needed
Backend Optimization (Meta Tags)
2.) Keyword Research:
Keywords highlight and prospects users to discover your content when they search for it on the web. Choosing the right keywords for your content has always been a very crucial part when producing content.
By utilizing proper keyword implementation, you’ll be able to improve the way Google’s algorithm interprets your content for your specific target audience.
Leave all of that to us, as we would ensure to include high-search-rated keywords and the ones likely having a high click rate. We will make sure your content has the viable keywords required to make it rank higher in Search Engines.
3.) Local Search Engine Optimization:
Did you know that 46% of all Google searches are local but 56% of local stores are yet to claim their local listing on Google? Make sure that’s not you!
So what is Local SEO?
Local SEO is the process of getting your website to look more attractive within a set geographic region. So, if you run a local restaurant or a hair salon, ranking high on Google within your local area would be the key factor.
For example, you run a small fast food restaurant in Miami, and someone searches on Google for, “fast-food restaurants in Miami”, so getting your restaurant ranked in google would be the most important part here.
We would use services like Google’s My Business Listing and fulfill all the essential details required that way the user can get every information needed in a single go. Other services mentioned above (i.e on-page and keyword research) would also play a major role in getting your website optimized locally.
These are all paramount for getting a higher ranking in Google’s algorithm.
Why Search Engine Optimization Matters
When it comes down to it, search engine optimization is one of the most important ways to get your name out there.
Your brand’s first impression is also the last impression that many leave with, after checking out the content on your site.
Make that impression a good one!