Having cemented its legacy as one of the most controversial social media platforms of all time, the question of whether or not you should start a TikTok account in 2021 is more important than ever.
Here’s why this platform is a once-in-a-lifetime opportunity.
1.) Mind-Blowing Organic Reach
Back in 2019, serial entrepreneur Gary Vaynerchuck blew the whistle on this platform – but few believed him.
He emphatically stated that TikTok had the best organic reach of any platform at the time, in a similar vein to 2010 Facebook or 2012 Instagram.
Having made a relatively-drastic transition from its former allias, ‘Musicly’, TikTok revolutionized the social media game with one key element: views.
Not just a few views… a LOT of views.
Everyday people from all corners of the world were going viral, oftentimes building life-changing social media presences from only a handful of videos.
This is because the average person watches an awful-lot of TikTok videos, and doesn’t make a lot of videos.
Overtime, this will change. In fact, it already has changed massively since Gary last talked about it.
Organic reach has gone down significantly since 2019 – but it’s still better than any social media platform in existence.
Without paying for advertising, professional management, or making any other financial expenditure, you could kickstart your own social media brand with ease.
2.) The TikTok Algorithm Works for You
Unlike other social media platforms like Instagram or YouTube, where you have to most of the work to break into the algorithm, TikTok actually does it for you.
While hashtags, subject matter, titles, and branding is all important, TikTok still actively tries to show your video to those who actually want to see them.
The algorithm has a knack for finding the type of content you’re creating (gaming, fashion, comedy, etc.) and showing that content to others.
How could this help you?
Think of this like a large group presentation.
You’re presenting what you have to offer to thousands and millions of people who are already interested in the topic.
This can open up unlimited opportunities for brand growth.
If you have a product that is geared towards young adults aged 18-24, and are able to break into a very broad niche like comedy, you could actively work to connect members of this specific demographic with your product.
Should you start a TikTok for your brand this year, the algorithm will plug your brand to nearly unlimited future prospects.
There is no other social media platform in the world right now where this can be done as easy as this.
3.) Using TikTok to Connect With Sponsors and Brands
Like we mentioned earlier about organic reach, TikTok is one of the most important for connecting brands, sponsors, and creators.
While you’re limited to 80 characters in your bio, you can easily facilitate important business deals with a business email.
There are a slew of companies that peruse TikTok every single day as a means of finding their next new rising-star.
The more professional and active your account appears, the more likely you are to encounter potential sponsorship deals.
But if that isn’t enough for you, once you reach 100k followers, you’ll be given access to the Creator Marketplace.
The TikTok Creator Marketplace is a specific communications network that is reserved for well-established accounts, and is loaded with companies that are actively looking for creators to connect with.
4.) Creator Fund Revenue
As part of a global initiative to get even more users on the platform, TikTok launched their controversial Creator Fund back in July 2020.
Look, it’s not perfect. In fact, it’s far from perfect.
But it’s another very important reason as to why you should start a TikTok in 2021.
The amount of money you earn per view is rather dismal (even by YouTube’s standards!), and there is a rumor (still never proven or disproven) that joining the Creator Fund halts your growth.
Yet, it is still absolutely worth doing.
Even with potential drawbacks, there is still one important thing to remember.
You get FAR more views on TikTok than any other social media platform.
It is completely reasonable for a brand-new account to quickly average 50,000-100,000 views per video, which can quickly add up over time.
Remember, Creator Fund revenue shouldn’t be your only source of income though.
It’s only the icing on the cake.
Ideally, you should be using your TikTok to build up other platforms like Twitch, YouTube, Instagram, etc., which are much more monetization-friendly.
5.) It’s Not Getting Any Easier
No matter what you decide, just remember that it is not getting any easier.
With every passing day, there is one more person seeking to take advantage of all that the platform has to offer.
When this happens, someone else is adding to the pool of saturation, making it ever-so-slightly more difficult for you to start.